Social Action Media Production KONY 2012
This documentary focuses on Jason Russell's reaction to the Kony Civil wars going on in East Africa more specifically Northern Uganda. Kony has allegedly been a threat to the National Security of Uganda for over 20 years. His crimes include but are not limited to, Kidnapping, Rape, Murder, Theft and Torture. his injustice has cost the lives and misfortune of many people across the nation.
In the beginning of the documentary, Jason introduces him self and his family to the audience, most especially his son Gavin Russell. I personally feel that he was making this documentary for his son so that when he got older he could understand what the world is actually liked. Jacob is a young Ugandan boy whose life has been horribly afflicted by the Lords Resistance Army(LRA) that Kony is the leader of. His own flesh and blood have been killed at the hands of the LRA soldiers and both him and his brother and friends had been kidnapped by Konys rebels. All this knowledge was made evident because Russell visited the camps in Northern Uganda and spoke to Jacob. This motivated him to start a movement to encourage the american government to administer aid to Uganda to help them capture and put Kony away for good.
Unfortunately for Russell the American Government refused to help the country because Kony was not a threat to the United States government so he decided to take matters into his own hand. Using Social Networks Russell managed to reach out to the world as a whole to create awareness of the crimes committed against the people of Uganda.
Finally he made a call to action for the people of the world to make Kony famous urging the public to spread his name and share his documentary as a means to help and support the Uganadan people.
This documentary is a Social-Action documentary, this is because it involves the public communing with one another in order to take action to fight something thats affecting other people. It involves bringing people together to fight for justice any way they know how. His movement became a world wide phenomena.
This documentary is a Social-Action documentary and beneath that it is also an expository documentary. The evidence of this is found with in the documentary. The director involves the general public in the concept of the documentary. Russell puts together an organisation called The Invisible Children, to help raise fund and support the Ugandan Army in their pursuit to find Joseph Kony. The documentary also involved Archive footage, actual footage, interviews, images and facts.
The techniques used in the documentary to maintain the audiences attention include the following; the use of the clips of Russell's son Gavin as a reference point to add to the emotion of the film. The audience can sympathise with Gavin because he is a child and he is innocent. It also helps segment the audience, to appeal to the parents who want to protect there children from bad people. The use of eye witnesses like Jacob and various Ugandan politicians also intrigues the audience in such away that they are sure that what is happening is true and there is proof.
The purpose of this documentary was to raise awareness to the audience about the Kony 2012 Campaign and to make him famous so that the whole world can know about him. They intended to get powerful figures both inside and outside of the government involved in the campaign so that people could copy them and support the movement.
The initial target audience of this film is global, this is because the film was posted on facebook, anyone aged from 11+ is able to view this documentary with out any restrictions as long as they have an internet connection. In terms of personal interests the viewers have to be keen on social networking and social media since that is the means by which they have been targeted. The audience encourages people
This documentary is a Social-Action documentary and beneath that it is also an expository documentary. The evidence of this is found with in the documentary. The director involves the general public in the concept of the documentary. Russell puts together an organisation called The Invisible Children, to help raise fund and support the Ugandan Army in their pursuit to find Joseph Kony. The documentary also involved Archive footage, actual footage, interviews, images and facts.
The techniques used in the documentary to maintain the audiences attention include the following; the use of the clips of Russell's son Gavin as a reference point to add to the emotion of the film. The audience can sympathise with Gavin because he is a child and he is innocent. It also helps segment the audience, to appeal to the parents who want to protect there children from bad people. The use of eye witnesses like Jacob and various Ugandan politicians also intrigues the audience in such away that they are sure that what is happening is true and there is proof.
The purpose of this documentary was to raise awareness to the audience about the Kony 2012 Campaign and to make him famous so that the whole world can know about him. They intended to get powerful figures both inside and outside of the government involved in the campaign so that people could copy them and support the movement.
The initial target audience of this film is global, this is because the film was posted on facebook, anyone aged from 11+ is able to view this documentary with out any restrictions as long as they have an internet connection. In terms of personal interests the viewers have to be keen on social networking and social media since that is the means by which they have been targeted. The audience encourages people
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