Monday 3 February 2014

Interview management

This interview was conducted by African American Talk show host Wendy Williams. She was interviewing RnB singer Ciara, post the debut of her single Body Party.
https://www.youtube.com/watch?v=r4zJUzfLnGw
It is a live interview conducted before a live studio audience

Wendy introduces the guest with basic recent and relevant information before calling out her name. 
She begins by familiarising herself with her guest complimenting her on her clothes, shoes and hair.

Statement + compliment + question. 
Wendy quotes a statement from any where she has heard it, and follows it up with a small compliment before asking a question.
She is very straight forward with her questions, honest to her opinion. 
She does make her own accusations and puts forward her own opinion.
She makes sure to go deeper into certain topics that peak curiosity of her audience. 
The interview is more of a conversation between Wendy and her guest. 
She tries to get more personal with the interviewee asking her about her plans, her past and her future. She also gets into there relationship life whether they are dating or seeing anyone and she also who their friends are and aren't and why. 

Depending on the purpose of the interview I feel that Wendy's technique is effective this is because she makes the interviewee feel comfortable enough to get personal with.
Before closing off the interview she ends with a compliment and wishes her guest well. 

Context: The main objective of this interview was to get a personal look into the life of Ciara since releasing her new single Body Party.

Purpose of the interview: Wendy's intentions while conducting this interview was informative. Wendy is notorious for gossip so she was trying to get into more detail about Ciara's life, getting to know her and asking personal about her life, her work out plan, her love life and where she drinks coffee from. 

Question Types: Wendy asked various questions. They were structured in a way where she would begin with a statement, followed by a compliment and then finish off with an open question. She would structure her questions in such away that she makes Ciara feel comfortable and open enough to answer the more personal questions which she asked in the middle of the interview. She asks questions that are personal but without putting Ciara on the spot so that she remains comfortable and confident to answer. 

Structure: Wendy has a routine when she is conducting her interviews, she introduces the person with a few factual statements about them before bringing them out. She casually greets them with a hug, and directs them to the shoe cam. After that she asks Ciara a few questions about her lifestyle and her career before getting into detail about her love life and relationship with her Boyfriend and various friends. Then she casually dwells away from the topic before asking her about her next career moves, complimenting her on her life choices and career moves. 

Communication Skills: Wendy and her guest are indirectly facing one another, this is because she encourages participation from the audience which she refers to as her co host. She maintains eye contact with Ciara and the audience. She encourages the audience to respond to Ciara by cheering her on. She leans forward intently and nods in agreement to the things that are being said. This shows that she is interested in what she has to say. 



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