LOCK STOCK AND TWO SMOKING BARRELS TRAILER AND POSTER ANALYSIS

In the movie trailer, there a certain key factors that are used to reach out to the desired to make the Gangster genre seen, for example the action music in the background, I feel that Lock, Stock and Two Smoking Barrels is mixed with the action genre, this is shown in the music that is played in the background, it is quite intense action music. Action is one of the conventions used in certain Gangster movies. Another factor was the use of the tagline, "The Comedy That Conquered Britain." We see that not only is it a gangster film but it is mixed with Comedy as well. One shouldn't expect over all seriousness that classic gangster movies entail. Some of the scenes chosen in the trailer prove the theory that it is a comedy movie. The clip of Jason Statham balancing cigars in his ears, mouth and on top of his head. Also the final bit when Big Chris and Little Chris were in the car and Big Chris was giving him instructions to what they should do about counting money and finding the guns and then he told Little Chris to put on his seat belt. Finally the gangster movie is made evident through the various typical gangster conventions portrayed in the trailer, for example the gambling, the money, the various groups of people portrayed as gangs and the use of guns and bullets. All these conventions have been isolated as things that we would expect to see in a gangster film. Evidence of this can be taken from other gangster movies such as Scarface. Money is always a key objective for the gangs to obtain by any means necessary that is through violence, this shown through the use of arms such as the shot guns mentioned in the title of the film (Two Smoking Barrels) that is a double barrel shot gun.
There are three movie posters that came with this film, each of them have differences and similarities which can be used to asses the genre of the film.
the First poster has all main four protagonists on it with different facial expressions and props. The first man, has a nervous look on his face, this could be used to make relevance of the comedic element as his facial expression is quite humorous, one may wonder what he has gotten him self into. The second man is holding a stack of cards, this can be linked to gambling and it connects to the tag line, "they lost half a million in cards, but they still have a few tricks up their sleeve." Also gambling is one of the conventions of gangster films. The third man, is holding a stack of money most likely representing the money mentioned in the tagline. Money is also a convention of Gangster films as a main objective and the final man is carrying the shot gun representing the convention of violence and also the guns mentioned in the title.
The second poster is simpler. It has an animated image of a double barrelled shot gun with a finger on the trigger representing violence and connected to the film title. It also has the four protagonists on top of the barrels, one of which is carrying a duffel bag. From my own knowledge I know that on the streets, people in gangs used duffel bags to carry large sums of money. After watching the film it was made evident that the duffel bag was what the four men used to carry the money that they had stolen. In this poster the tagline is "A disgrace to criminals everywhere" this gives the audience an idea that the main protagonists in the film are not all that they are cracked up to be, it makes the audience wonder whether or not they are hardened criminals like the average gangster. 
The final poster has two of the main protagonists on it and one of the other main characters, Big Chris played by Vinnie Jones a famous british football player. He is well known for his role in different films but mainly for his football career. His role in the poster I believe is to appeal to a wider audience of football fans, more so British nationals. Again, just like the other posters the two double barrel shot guns are shown representing the two smoking barrels in the title. 
The tag line in this poster is a quote from a british magazine which reads "The years best british movie mixes the authenticity of a long black friday with the jet black humour of Reservoir Dogs, and the intricately plotted wit of the italian job, one of the funniest films I have seen in years." There were a few key words highlighted in the tag line these are Best British Movie and The Funniest Film. This suggests to the audience that it is a British Film and it suggests large amounts of comedic elements which is unconventional for a gangster movie.